In this second chapter, you will learn how to create ideas and how to work with them.

• Level One: Spawning Ideas will define what an idea is and give you tools and exercises to create, process, and prune them reliably and judiciously.
• Level Two: Panning for the Core will give you a framework to analyze and structure a promising idea and align it with the elements of a game.
• Level Three through Five: Tough Investigations, An Army of Avatars, and Enter the Value Matrix will enable you to assess and strengthen your idea’s economic feasibility.
• Level Six: Serve with Distinction, finally, will help you hammer out that one unique element your idea needs to stand out against the competition.

Next: Phase 03: Procedures