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Why DriveThruRPG? It’s the largest download store for role-playing stuff in existence and you’ll probably end up buying much more than just your copy of Ludotronics. Which would benefit game designers everywhere!
Why not Amazon? For one, illustrated non-fiction isn’t well-suited for the Kindle format. Also, at a €14.99 price point, Amazon’s cut amounts to €9.75. Well, no.
Level Two: Polishing
It’s time to pack your bag. In this level, you will collect everything you created so far, polish it, and process it for your pitch presentation and proposal document.
Adopting Trevor Longino’s “Honesty, Creativity, Delight” paradigm from his 2013 GDC Europe talk “PR Quest! The Adventure to Make Your Game Famous” with a small modification, the pitch presentation you’ll be preparing should be built upon honesty, meaning, and delight.
Now, what about the original “creativity” part from Longino’s PR and marketing paradigm? In a pitch presentation, it should always be your treatment that represents the creative part, not your presentation. Indeed, your presentation should downright not be creative. It should follow general industry rules, and possible house rules, to the letter.
Outfitting yourself for this final stretch of your journey is serious business. Your presentation will have a beginning, a middle, and an end (yes, Aristotle again). Each is represented by its own beat in this level around a “shaking up” metaphor: hypocenter, epicenter, propagation. The hypocenter is where the seismic wave is created by the core elements of your concept. The epicenter is where the seismic wave is felt through action, which is your presentation of the playing experience. The propagation finally is about the economic conditions that support your wave. Be attentive, accurate, and cautious. That way, you won’t forget anything, or become cocky. A good way to keep that in mind, always, is rehearsing the mantra from one of Tad Williamson’s characters in Sea of Silver Light: “Confident. Cocky. Lazy. Dead.” Just handle everything with great care, and you’ll be doing fine.