A Comprehensive Game Design Methodology
From First Ideas to Spectacular Pitches and Proposals

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However, you can also buy the Ludotronics PDF edition
for an unreasonably moderate price at DriveThruRPG.
Learn here about the five excellent reasons to do so!

Why DriveThruRPG? It’s the largest tabletop RPG download store and you’ll probably end up buying much more than just your copy of Ludotronics. Which would benefit all game designers!

Why not Amazon? Ludotronics isn’t well-suited for the Kindle format. And at €14.99, Amazon’s cut amounts to €9.75. Well, no.

More to read: My papers at Research Gate, my blogs at between drafts and just drafts.

Level Two: Polishing

Proposition Phase Level Two


It’s time to pack your bag. In this level, you will collect everything you created so far, polish it, and process it for your pitch presentation and proposal document.

Adopting Trevor Longino’s “Honesty, Creativity, Delight” paradigm from his 2013 GDC Europe talk “PR Quest! The Adventure to Make Your Game Famous” with a small modification, the pitch presentation you’ll be preparing should be built upon honesty, meaning, and delight.

  • Honesty. Obviously, you should be honest. Nothing good will come out of it if you try to kick off a long-term future relationship with a deceit. Also, honesty helps to make your presentation more personal and less self-centered.
  • Meaning. The meaning must be in the message. That your game treatment is meaningful to you doesn’t miraculously transmute into being meaningful for your prospective partner or partners. You always have to ask yourself: what’s in it for them? If it’s not meaningful to them, you’re throwing away the time, trust, and goodwill they’ve invested in you with their invite.
  • Delight. To delight your audience with your game treatment and your presentation, being honest and meaningful is a great start. But true delight comes with exceeding expectations. This can be an extraordinarily well-conceived element of your treatment, your USP, your game loop, your grasp of economic factors, or your treatment’s perfect portfolio fit. Or it could be you—by creating the lasting impression with your top-notch presentation that you have the skills and the personality to lead a project to success.

Now, what about the original “creativity” part from Longino’s PR and marketing paradigm? In a pitch presentation, it should always be your treatment that represents the creative part, not your presentation. Indeed, your presentation should downright not be creative. It should follow general industry rules, and possible house rules, to the letter.

Outfitting yourself for this final stretch of your journey is serious business. Your presentation will have a beginning, a middle, and an end (yes, Aristotle again). Each is represented by its own beat in this level around a “shaking up” metaphor: hypocenter, epicenter, propagation. The hypocenter is where the seismic wave is created by the core elements of your concept. The epicenter is where the seismic wave is felt through action, which is your presentation of the playing experience. The propagation finally is about the economic conditions that support your wave. Be attentive, accurate, and cautious. That way, you won’t forget anything, or become cocky. A good way to keep that in mind, always, is rehearsing the mantra from one of Tad Williamson’s characters in Sea of Silver Light: “Confident. Cocky. Lazy. Dead.” Just handle everything with great care, and you’ll be doing fine.