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Why not Amazon? For one, illustrated non-fiction isn’t well-suited for the Kindle format. Also, at a €14.99 price point, Amazon’s cut amounts to €9.75. Well, no.
Level Three: Presenting
Beat 2. Delivery
What You Say
Whether given five minutes or twenty or a full hour, almost everybody assumes that their slide presentation will fit perfectly into the allotted time slot. It almost never does. You really need to get a grip on this! Therefore, delivery rule number one:
Don’t be that presenter who overruns the time limit, speed-reads the last fifteen slides, or skips whole chunks of slides in a state of panic. If you can’t be on time with your presentation, why should anyone think you’ll be on time with your deliverables? Next up:
Go from A to B to C and so on, straight up to Z, without leaving anything out, without jumping back and forth, without digressing. Know exactly what you have to say with respect to your current slide, and what you have to say with respect to the slide that will follow your current slide. That way, a quick glance at your presenter notes will always suffice, if you need it at all. Stumbling, searching for words, losing focus, getting lost, and dropping the ball in general won’t reflect well on your management and leadership skills. Then, the third rule for delivery:
Never look at the projection screen, except when your prototype walkthrough is playing. Be one hundred percent present and connected to your audience all the time. Your slides should illustrate and emphasize what you say. Don’t turn this on its head by making it look as if you were commenting on and clarifying your slides! The only thing you should be looking at, at every given moment, is your audience. When you rehearsed your presentation often enough, your own words will become your anchor, and you won’t be tempted to cling to your slides on the screen like a cartoon sailor to the mast in a thunderstorm. Finally, the last delivery rule:
Memorize essential wordings, phrases, and sequences by rehearsing them over and over, so that your audience will be pleased and excited just by listening to you. Different words, grammar, and syntax have different meanings and different rhetorical properties. Always use what’s most effective, cognitively and emotionally. Never use what crossed your mind the first time around. Never rely on improv.
Then, two rules concerning audience questions.
Moreover, stay open and stay professional. Don’t get defensive against criticism and suggestions, but don’t treat them as revelations either. Just write everything down you haven’t thought of yet, maybe on a notepad as your device is busy, and promise to check it out, think it through, and communicate the solution later.
Finally, and that should go without saying, all the rules for personal appearance, behavior, and attitude for speaking in public apply.